Nearly all l'Abeille cards are views or related scenes. The marque has had different company names, addresses and logos, those relevant to the period covered here are shown in the Paris Bottin entries below. Publication seems to have started in the last years of WW1.
In the card showing pigs,
"FM" in the stamp area stands for "Franchise Militaire" which usually is an overprint on the stamp. Maybe SP77 was in a colony which had run out of stamps.